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Workflow and technology help for Tampa Bay businesses.

I’m Joel Spurling, and Growth Stack Technologies is my practice in St. Petersburg. If one part of your business takes more searching, re-typing or chasing than it should, we can pick that one thing, fix it, and leave you with something you can run.

Start with a decision review or one focused sprint. Scope, timing and fee are confirmed in writing before work begins.

Joel Spurling
Joel SpurlingFounder and principal

One problem, small enough to finish.

Customer follow-up

Quotes, callbacks and service reminders live in an inbox, a notebook or someone’s memory. One missed message is a missed job.

Website and marketing reports

Search, analytics and ad numbers sit in separate dashboards. You want one plain answer about what changed and what to do next.

Paper, PDFs and spreadsheets

Supplier bills, forms and job records are re-typed between systems. Finding the right document takes longer than using it.

AI you can trust with real work

You have tried an AI tool and are not sure where it helps, what it should never see, or who checks its answers.

Start with one workflow.

Bring one part of the business that is harder to run than it should be: customer follow-up, website reporting, or the handoff between tools and people.

Work directly with Joel Spurling to understand the problem and build or repair one useful part of the workflow. That can mean improving an existing tool, connecting systems, or applying AI where it helps.

Based in St. Petersburg. Working with Tampa Bay businesses and remote teams.

A clear scope, a useful result, a handoff.

  1. Define the problem

    Agree on a manageable scope and clear checks for what working means.

  2. Build and check it

    Implement a focused improvement and test it against those checks.

  3. Hand it over

    Walk through the result, with written notes for using and maintaining it.

Typical starting points

Decision review
I review the materials we agree on, walk through them with you for 60 minutes, and send a short written recommendation.
One-workflow sprint
One bounded improvement to a single workflow, built, checked and handed over.

Scope, timing and fee are confirmed in writing before work begins.

What to expect.

You work with me directly. My background is engineering and technology leadership in healthcare, enterprise SaaS and regulated consumer platforms, and I still build software myself. That shapes how I handle your data, access and review.

The work starts with what you already use, such as a spreadsheet, your accounting system or your website reports. You do not need new software to begin, and the examples on this site use Growth Stack’s own tools with a fictional business, not client results.

Who is behind the work

Tell me what you’d like to improve.

A few sentences are enough. If I can help, I’ll suggest a focused next step.

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